How to tailor your job application to attract attention

Tailoring a job application to a specific job posting is crucial to increase your chances of standing out to hiring managers. Here are some effective ways to do so.

1. Read the job description carefully

Start by digging into the details of the job posting. Look closely at the responsibilities, requirements, and qualifications. Pay attention to keywords and phrases — these will give you a clear indication of what the employer values most.

2. Highlight relevant skills and experience

Once you know what they’re looking for, match it to your own background. Emphasize the skills and experience that align, and back them up with specific examples or achievements that show you can deliver.

3. Customize your résumé

Don’t send a one-size-fits-all CV. Adapt your summary, skills section, and bullet points to highlight what matters most for this role. The closer your résumé mirrors the job posting, the stronger your chances of standing out in what’s likely to be a very large pile of CVs.

4. Write a targeted cover letter

Use your cover letter to connect the dots. Show why you want the role and how your skills make you a strong fit. Refer directly to parts of the job description to prove you’ve done your homework and that you’re genuinely interested.

5. Research the company

Hiring managers want candidates who “get” their organisation. Before you apply, research the company’s culture, values, and recent projects. Reference what you’ve learned to show you’re not just looking for a job — you’re looking for this job.

6. Showcase your accomplishments

Highlight results, not just responsibilities. Point to achievements that tie into the role and explain how they’ll carry over. Whenever you can, use numbers and specifics to make your impact clear.

7. Proofread and finalize

Before hitting send, slow down. Double-check for typos or formatting errors, and make sure every detail of your application is tailored to the role. A polished, personalised application shows effort and professionalism.

By tailoring your application, you give yourself a real competitive advantage. A personalised resume and cover letter show employers that you understand the role and make it much easier for hiring managers to picture you in the job. More importantly, this approach helps you stand out from other applicants and increases your chances of landing the interview.